PHANTOGRAMModular Logotype
Falling under the electronic, indie rock genre, Phantogram has a very cool sound and style. The aim of the logotype was to feel dynamic and exciting, but through more rigid shapes rather than organic in order to match Phantogram’s brand.
Each letter was created using a flat 3D cube as a guidline. Any part of the letter that was directly on the cube and following those lines became a solid shape. Any part of the letter that was not directly on the cube became a group of striped lines.